← Back to Company Interview Guides
Liwayway Marketing Corporation (Oishi) Interview Guide
Everything you need to prep for an interview here
Company GuideFMCG & Consumer Goods
· Reviewed by the Kareera team
Company Overview
Liwayway Marketing Corporation is the Philippine company behind the beloved Oishi brand of snacks. Founded in 1946 and headquartered in Pasay, the company has grown from a local manufacturer into a multinational operation with a presence in China, Vietnam, Indonesia, Thailand, Myanmar, Cambodia, and India. Oishi's product line spans over 50 variants, including salty snacks, cereals, popcorn, cookies, powdered juices, and sauces, making it a household name across the Philippines.
As a privately held, family-led business, Liwayway emphasizes stability and long-term leadership. Employee feedback describes management as generally kind, professional, and supportive, though some note work-life balance challenges. The company promotes a culture of growth and opportunity, and it has demonstrated environmental commitment through initiatives like collaborations on sustainable plastic waste disposal. Candidate reports offer a mixed picture: about 4 in 10 employees would recommend working there to a friend, and overall interview experiences are positive for roughly a third of job seekers.
For job seekers in the Philippines, Liwayway Marketing Corporation offers roles in sales, manufacturing, and corporate functions. The company's enduring brand and international reach appeal to candidates looking for a stable career with a well-known local company.
Interview Process
- 1
Initial HR Screening and IQ Test
The initial screening by HR includes an IQ test exam.
- 2
Hiring Manager Interview
Successful candidates proceed to an interview with the hiring manager.
- 3
Self-Funded Medical Exam
Candidates are required to take a medical exam, which they pay for themselves.
The typical interview process at Liwayway Marketing Corporation begins with an initial screening by HR, which includes an IQ test exam. Successful candidates then proceed to an interview with the hiring manager. A distinctive requirement is the medical exam, which candidates reportedly pay for themselves. This two-interview structure is common for many positions, though the experience can vary by role.
For sales representative roles, candidates describe the process as medium difficulty and taking about a week, with an overall favorable experience. Higher-level or specialized corporate positions may require additional stages. For example, one candidate for an Accounting Assistant role reported a timed exam (around 5 minutes with 50 or more questions), followed by interviews with an HR manager, a department manager, a Vice President, and the HR Head. In general, the process is considered low to moderate in difficulty, but only about one-third of job seekers rate their interview experience as positive.
Across all interviews, candidates can expect questions like "Tell me about yourself," "Explain the gaps in your resume," "What can you contribute to the company," "Why did you apply for this position?" and "What's your 5-year plan?" Preparation for these standard queries is essential, along with readiness for the IQ test and the self-funded medical exam.
Save your progress
Create a free account, then unlock the AI Answer Grader and Mock Interview with a 7-day trial.
Jobs at Liwayway Marketing Corporation (Oishi)
Management Trainee
The Management Trainee role at Liwayway Marketing Corporation (Oishi) is an entry-level program designed to develop future leaders within the company's snack food manufacturing…
Read the Management Trainee interview guide →Sales Representative
As a Sales Representative at Liwayway Marketing Corporation, you will be responsible for driving the distribution of Oishi’s extensive snack portfolio, which includes over 50…
Read the Sales Representative interview guide →Top Liwayway Marketing Corporation (Oishi) Questions
Based on candidate experiences, the following questions frequently appear during Oishi interviews. Preparing thoughtful, specific answers will help you stand out.
Can you give an example of a time when you took initiative to improve a process or solve a problem without being asked?Practice this →Why do you want to join Liwayway Marketing Corporation, a family-owned FMCG company, as a Management Trainee?Practice this →How do you stay updated on the features and benefits of all the different Oishi products?Practice this →How would you approach a sari-sari store owner who initially refuses to stock Oishi products because they think it's too expensive?Practice this →If a key retail partner complains about frequent out-of-stock situations for your products, how would you handle it?Practice this →This role involves training at our Cavite manufacturing plant. How do you feel about working in a plant environment, and what challenges do you anticipate?Practice this →Tell me about a time you had to manage a project or task from start to finish. What steps did you take to ensure it was completed accurately and on time?Practice this →Tell me about a time when you had to persuade someone to change their mind. How did you do it?Practice this →
Final Interview Tips
First, budget for the medical exam cost, as Liwayway requires candidates to shoulder this expense. Clarify the amount and process early on to avoid surprises.
Second, sharpen your test-taking skills for the IQ exam and, for some corporate roles, timed knowledge tests. Practice under time pressure, especially if applying for accounting or SAP-related positions where rapid problem-solving is assessed.
Third, align your answers with the company's family-led, stable culture. Highlight your commitment to long-term growth, your ability to work in a supportive but fast-paced environment, and your appreciation for a brand that values sustainability. Research Oishi's product lines and recent initiatives to show genuine interest. If applying for sales, emphasize resilience, relationship-building, and knowledge of the Philippine market.
Finally, since the process can be brief (about a week for sales roles), respond promptly to follow-ups and be available for immediate steps. Demonstrate professionalism by being prepared for both HR and hiring manager conversations, and ask insightful questions about career development opportunities given the company's emphasis on growth.
FAQs
What is the interview process at Liwayway Marketing Corporation (Oishi)?
The process typically includes an initial HR interview and an IQ test exam, followed by an interview with the hiring manager. Candidates must also complete a medical exam, which they pay for themselves. Higher-level positions may involve additional interviews with a Vice President, the direct manager, and even the CEO. Sales roles often take about a week and are described as medium difficulty.
What are the most common Oishi interview questions?
Common questions include "Tell me about yourself," "Explain the gaps in your resume," "What can you contribute to the company," "Why did you apply for this position?" and "What's your 5-year plan?" Be ready to discuss your strengths and how they align with Oishi's brand and values.
Does Liwayway Marketing Corporation require a medical exam when hiring?
Yes, a medical exam is required, and candidates are generally expected to pay for it themselves. This is a notable step in the hiring process, so prepare for this out-of-pocket expense.
How long does the Oishi hiring process take?
For sales representative positions, the process often takes about a week. Other roles may take longer, especially if they involve multiple interview stages. Timelines can vary, so it is best to ask the HR contact for a specific schedule.
What is the company culture like at Liwayway Marketing Corporation?
Liwayway is a family-led business known for stable, long-term leadership. Employee reviews suggest a moderate overall satisfaction level, with about 4 in 10 workers willing to recommend the company. Management is often described as kind, professional, and supportive, though work-life balance can be a challenge. The company promotes career growth and participates in environmental sustainability efforts.
Are there sales representative jobs available at Oishi?
Yes, Liwayway Marketing Corporation actively hires for Sales Representative positions. These roles focus on distributing Oishi products across the Philippines. The interview experience for sales candidates is described as favorable and relatively quick.