Social & Influence Manager at Cheil Philippines

As a Social & Influence Manager at Cheil Philippines, you will lead social media strategy and influencer partnership programs predominantly for the agency's flagship client, Samsung. Day-to-day responsibilities include managing content calendars, directing always-on and campaign-specific social content, identifying and negotiating with influencers, overseeing influencer activations, and ensuring cohesive brand storytelling across Facebook, Instagram, YouTube, TikTok, and other relevant platforms. You will collaborate closely with creative, strategy, and account teams to translate business objectives into engaging social narratives, while monitoring analytics to optimize performance.

Cheil Philippines specifically looks for a candidate who can thrive in a fast-paced, client-facing environment where Samsung's high standards demand precision and innovation. You must be adept at managing multiple workstreams, proactively solving problems, and balancing creative ambition with business results. Experience in tracking multi-part projects and navigating extensive client revision cycles is essential, given the iterative nature of global brand campaigns.

This role is not merely about posting content; it involves deep audience understanding, cultural sensitivity for the Philippine market, and the ability to amplify local relevance within a global brand framework. You will also mentor junior team members and contribute to pitching new business, if opportunities arise. The agency values a growth mindset: you are expected to continuously learn, experiment with emerging platforms, and bring fresh ideas to the table.

Cheil Philippines prides itself on being a place to "grow, learn, and create," so the ideal manager will demonstrate agility, resilience in a competitive internal culture, and a genuine passion for digital storytelling. While Samsung is the cornerstone account, you may also serve other clients in consumer electronics or related sectors, requiring versatility and strategic thinking.

The interview process for the Social & Influence Manager role generally mirrors Cheil's worldwide hiring approach, which typically spans about a month from application to offer, with interview-to-decision often taking two weeks. However, it is important to note that details specific to Cheil Philippines for this role are not publicly confirmed, so the following reflects global patterns. Candidates usually begin with an HR screening call, followed by one or two rounds with the hiring manager and senior team members. Background checks are conducted before hire.

For a specialized role like this, some agencies in the industry include a task or case study as part of the process, such as presenting a sample social media or influencer campaign approach, though this is not confirmed specifically for Cheil Philippines. Interview questions will probe your project management skills, such as describing how you tracked a multi-part project through multiple rounds of client revisions. The difficulty is reported as easy to moderate, but readiness to articulate your end-to-end campaign experience is key. Since this role demands direct client interaction, you might also be asked to role-play handling feedback or tight deadlines.

Anchor your responses in concrete examples that showcase your familiarity with the Samsung brand and its digital ecosystem. Before the interview, audit Samsung Philippines' social channels and note recent campaigns. Come prepared to discuss how you would strengthen local relevance while maintaining global brand consistency. Mention specific Philippine cultural moments or creator trends you would leverage.

Emphasize your ability to manage complex, multi-phase influencer campaigns with tight timelines and multiple revision cycles. Cheil values orderliness under pressure, so walk through a past project where you used a tracking system (e.g., a content calendar or project management tool) to keep abreast of moving parts. If you have experience handling large budgets or negotiating with influencers, quantify results such as engagement rate lifts or earned media value.

Demonstrate a collaborative and coachable mindset. The culture is competitive and learning-focused, so express enthusiasm for working alongside senior strategists and creatives while also taking ownership. If you have insights into Samsung's product launch cycles or the consumer electronics market in the Philippines, weave them into your answers. Finally, acknowledge that you are comfortable with a modest salary progression and are motivated by the free food, transportation allowances, and the chance to build a portfolio with a blue-chip client.